Cycle fondateur · Identité · Inspiration · Psychologie ·Aug 21, 2026

Are we really as different as we think?

How our tastes are formed through influences, inspirations, and personal choices.

We like to believe that our tastes are our own.

That the clothes we choose, the music we listen to, or the colors we prefer say something unique about us.

And that's true.

But only partly.

Because even before becoming choices, our tastes often begin with an encounter.

A song heard by chance.

A person whose style inspires us.

A book recommended by a friend.

A color we didn't notice yesterday... and that suddenly seems to appear everywhere.

So a question is worth asking:

Are our tastes really as personal as we think?

Our tastes rarely emerge in a vacuum

From childhood, we learn by observing.

We imitate a way of speaking.

A gesture.

A way of dressing.

Not because we lack personality.

But because imitation is one of the most natural ways to learn.

Before finding our own handwriting, we all started by tracing the same letters.

Why should it be any different with our style?

Being inspired by others is not giving up on oneself.

It is often the starting point.

Why do we sometimes follow others?

When faced with a choice, our brain naturally seeks reference points.

When a book is recommended by thousands of readers, when a restaurant has a long queue, or when a pair of shoes appears everywhere, we tend to pay more attention.

Not because popularity guarantees quality.

But because it reduces our uncertainty.

Psychologists distinguish several forms of social influence.

Some push us to want to belong to a group.

Others simply lead us to consider that others may have already found a good answer.

In everyday life, it mostly resembles a very human reflex:

"If many people seem to like something, it might be worth my interest."

This shortcut saves us time.

It influences our choices without fully determining them.

Being oneself is a balance

We sometimes imagine that originality consists of being unlike anyone else.

However, living completely against the current is rarely our goal.

We seek a balance instead.

One that allows us to express our personality while remaining understandable to those around us.

Our style then becomes a language.

It tells what we like.

What inspires us.

And sometimes even the communities we identify with.

Being different doesn't mean being isolated.

It means finding the nuance that suits us.

Algorithms expand... or narrow our horizons

Today, some of our discoveries happen through digital platforms.

Algorithms suggest songs, movies, creators, or styles that might appeal to us.

They don't decide for us.

However, they greatly influence what we have the opportunity to discover.

And what we see often naturally has a better chance of piquing our curiosity.

Conversely, what remains invisible sometimes has fewer opportunities to surprise us.

Our discoveries therefore also depend on what our environment chooses to put before our eyes.

But they are not limited to that.

We remain free in what we decide to explore... or to leave aside.

What we keep is ours

It would be easy to conclude that our preferences are just an assembly of influences.

That would be forgetting something essential.

We don't keep everything we encounter.

Some ideas pass through us.

Others transform us.

Our tastes evolve because we evolve.

They are nurtured by our experiences, our encounters, our memories, and our choices.

This is not a weakness.

This is how each person gradually builds their identity.

Building rather than copying

At AMIRAL KASUAL, we don't believe that inspiration is the enemy of originality.

On the contrary.

All creation starts somewhere.

The essential thing may not be to try to be totally different.

But to understand what truly inspires us.

Our tastes tell the story of our time.

Our choices tell who we are becoming.

We often share the same sources of inspiration.

The same songs.

The same images.